How To Use Quora to Increase Blog Traffic
What is Quora?
If you have never visited Quora.com, you really need to. It is a very popular question and answer website that gets over 200 million visitors every month. The concept is a simple one – people post questions and “experts” provide answers. If you want to get a lot of high quality targeted traffic, then you need to become an expert answerer of questions in your niche. Did you know how to use quora to increase blog traffic?
Quora has been going since 2009 and has grown every year. There are other question and answer platforms around and a very well known one is Yahoo Answers, but unfortunately, the quality of responses there has declined. Yahoo Answers has always attracted spammers in the past, and its reputation has taken a bit of a nose dive.
Quora, on the other hand, has enhanced its reputation by providing quality content to answer people’s questions. There are several categories on Quora, and it should not be difficult to find a category (or several categories) that are related to your niche.
Why should you use Quora?
The simple answer to this is to generate traffic and get leads. A lot of Internet marketers successfully use Quora to build their email lists, and there is no reason why you should not do this too. Some people have also made sales directly from Quora traffic.
There have been cases where people on Quora seen as experts have been chosen by large organizations to provide lucrative consultancy gigs. Freelancers have picked up high paying copywriting, content writing, web design and other projects as well. Although this report is all about driving traffic you just never know who will read your content!
Many well known and important people ask questions and answer questions on Quora. Presidents have responded to questions on the platform, and so have MIT professors and famous people like Ashton Kutcher. If they can see the value of Quora, then this should tell you that it is worth your while being involved as well.
At the end of the day, Quora is a social platform that is very popular. Unlike other social platforms, it is not difficult to dominate Quora fairly quickly if you know what you are doing and develop a huge online community that will generate leads for you 24/7.
You need to be smart to dominate Quora. Most of the contributors do not even get near to a thousand views for their content. If you follow the advice provided in this report, then you can join the elite few that really make Quora work for them.
When you focus on Quora and do the right things you will be able to:
- Quickly build your email list
- Become a thought leader
- Drive many views to your posts organically
- Compound your traffic as you add new followers
- Have some of your top quality posts syndicated to major publications such as Inc. and Time Magazine
How do you achieve this? Follow the advice that’s coming up next. If you want to use Quora to increase blog traffic here’s how:
Focus on what is Important
If you want to be a top marketer on Quora, then it is essential that you focus on answering the most relevant questions to your niche. This will give you the best chance to rank well in Google for even more organic traffic.
Don’t just look for broad topics that get a lot of upvotes. You need to optimize your profile and your tagline so that it dovetails perfectly with your niche. Make sure that you do the following:
- Provide a comprehensive About Me section
- Include all areas of your expertise
- Tell people about your interests
- Cities you have lived in
- Schools and colleges
- Companies you have worked for
- Link to your other social media accounts
You may want to customize your tagline to answer different questions. You can create new ones or use ones that you have already created. Match your tagline to your lead magnet that you offer in your bio.
Make your Bio Work Hard for you
If you do not optimize your bio, then it doesn’t matter how many questions that you answer you are going to find it tough to generate leads. The best way to optimize your bio is to imagine that it is the homepage of a website. So you will need:
- An offer that is relevant
- Social proof
- A great picture
- Links to other content you have published
The top writers on Quora all use this idea to drive massive amounts of traffic to their websites. Don’t try to reinvent the wheel here. Copy what the most successful people do, and you will get the best results.
Be sure to fill out all aspects of your profile as if there are significant gaps that will not impress Quora users.
Be Quick to find and Answer Questions
If you are not careful, you can spend a great deal of time trying to find the best questions to answer. It is not uncommon for people to spend half an hour finding the right question. The best way to find questions that will generate leads is to read as many answers as you can.
While you are doing this identify some people that you would like to follow. It is a good idea to follow many different topics that are related to your niche.
These are the types of questions that you should be looking for:
- There is a 7:1 ratio of followers to the total number of answers given
- There are a lot of followers, but a lot of the answers are bad
- Questions where you can include a personal image in your response
- Questions that have an emotional pull where you can provide genuine answers with stories that are thought-provoking
- Questions relevant to the offer in your bio
- Questions where there are poorly written responses so your answer will easily shine
If you have the budget, then find a good virtual assistant who can research these questions for you using the criteria above.
Provide Stylish Answers
The posts with the most views on Quora provide great advice, have personal anecdotes in them or are humorous. You want to use emotional moments as much as possible. Use good phrases to hook Quora readers such as “imagine this”, “then everything changed” and “let me explain”.
Be sure to style your content properly to achieve the highest engagement levels. Here are 9 style guidelines to follow:
- Always be human in your posts. Describe your emotions using metaphors for example
- Use short paragraphs of two sentences maximum so that the post is optimized for mobile
- Use bolding in your first sentence as well as transitions and essential points
- Remove words like “that”, “really” and “very”
- Use strong contrasting, g. “little did I know it would not turn out as I had planned”
- Emphasize pain points, g. “no matter how hard I tried I couldn’t make any money.”
- Add a positive call to action at the end of every post for inspiration
- Use bullet points and numbering as much as you can
- Put most questions in italics
The best questions on Quora are ones that you can provide a blog post to answer. Whatever you do don’t just post a link to your website. This is the fastest way to get your account banned. Write an enticing introduction and closing call to action.
When you produce a Winner keep the Momentum going
If you are persistent, then it shouldn’t be too long before one of your answers goes viral. When this happens, you need to act quickly and provide a follow-up answer with a great offer attached. Quora users will be looking at your other answers after the viral event.
Be careful to make the attached offer seem organic. Don’t just send people to a squeeze page or sales page. Send them to a resource that provides value on your website and then persuades them to opt-in from there.
Use a soft link along the lines of “if you want to know more about this subject we have written several articles about it which you can find here”. You need to tread carefully as Quora users have no time for self-promotion. Add your link at least two-thirds of the way down your answer to keep on the good side of your Quora readers.
Be Keyword Savvy
You want to make sure that all of your content on Quora is keyword optimized. There are a variety of keyword tools that you can use including the Google Keyword Planner and the Keyword Explorer from Moz. Use these tools to discover which keywords to target.
It is not enough to just find keywords to target. You need to know how SEO competitive they are. If you use the Keyword Explorer from Moz, then the keyword difficulty is provided. Other tools that you can use for this include Traffic Travis and Market Samurai.
After you have a list of keywords to target use them in Quora to search for existing questions. You have to be careful here and not use this technique for every post that you make. You can be banned from Quora if you just target keyword rich questions to answer.
Outsource for Quora Success
Unless you have lots of time on your hands, you can outsource a lot of tasks on Quora. This can include getting a professional writer to provide the content for your answers, a good VA to find the best questions for you to answer and a service to provide “upvotes”. Getting upvotes in this way is gray hat, but if it is adequately done your answers will shoot to the top.