How to Use Influencer Marketing to Engage your Audience
In past years the title of influencer was held by only a few well-known people such as celebrities or those with well-established blogs. Fast forward to the present and now influencers are everywhere. While influencers seem to be a dime a dozen, there are still some strategies one can use to stay in the game and flourish. The key to making it as an influencer is to develop and practice habits that promote engagement. Let’s explore some influencer marketing techniques and commonalities of successful and rising influencers.
At a basic level, influencer marketing is using social media to endorse and mention products. In turn, companies hope that influencer marketing will increase the sale and notoriety of their products. Influencer marketing is especially effective the larger the influencer’s social following is. A popular concept is that influencers with a high number of followers are experts in their niche. Influencer marketing is popular because it works and reaching many people through marketing efforts is inevitable. Followers trust the recommendations of the influencers they follow. Building trust and practicing integrity should always be part of being an influencer.
If you’re an influencer than you already know how important social media is. Engaging your audience through social media is one of the greatest ways to engage your audience.
Many businesses and individuals are so concerned about their social media engagement because it’s an indication of how well they are communicating with their audience. Using social media platforms can be a very effective way to not only reach an audience, but truly connect with them as well on a real and relatable level.
Social media engagement should bring forth participation and involvement. Building a relationship with your audience will require commitment and authenticity. You want to keep your audience engaged, entertained, and happy.
Social Media Strategies must be in place and the needs of your audience taken into consideration.
One of the very best ways to increase engagement on social media platforms is to start a conversation with your audience. A lot of marketers know that this is the right thing to do but struggle with knowing what to say to open a great conversation. It really isn’t that difficult and often people over think it too much.
That doesn’t mean that you do not need to think about it at all. Unless you are a natural at starting a conversation about your business that gets people interested you will need to plan ahead. So here we will look at some of the best ways to start conversations on social media that will drive up your engagement.
What is Trending in your Niche?
Your target audience is interested in your niche so start a conversation by providing some interesting news about your industry. Where do you get this information from?
Well there are always bloggers and vloggers that are up with the latest news, so you need to follow these people.
Some of the people in the niche that you follow will make posts that appear in your news feed. You can respond and add a conversation starter. For example, if you are an internet marketer and there has been a survey conducted proving that email marketing is not dead, then add your conversation starter such as “do you agree that email marketing is still an effective way to promote products?”
Ask a Popular Question
If you come up with a topical question, then you will start a conversation going for sure. Let’s say that you have a product that saves a lot of time and effort finding leads for offline marketing. This will probably be software of some kind. You can then ask your audience who are interested in offline marketing “how long does it take you to find quality local leads?” or something similar. Do you see where this is going? You want responses from people that say they spend far too much time on finding good leads.
Another popular question to ask is “what is your biggest challenging with Internet marketing?” or whatever niche you are in. This is good to get feedback from your audience and can lead to the creation of a new product or service if many people come back with similar challenges.
What traits do most successful influencers have?
Find out what issues are hot and talk About these. There are usually a few “burning issues” that people have in most niches and if you can light a fire under these issues then you will have the foundation for a great conversation. You need to be “tuned in” to your niche to make this work but it is not too difficult to do this especially if there are active forums in the niche.
The Internet marketing niche is full of such hot issues. There are people that have been trying to make money online for ages and never really experienced any great success. So, you could create a fire under this by starting a conversation along the lines of “Is it really possible to make a lot of money online?”
Telling jokes on social media is dangerous for marketers as you never know who you are going to offend. There have been a number of cases where a seemingly harmless joke has led to customers and potential customers turning away.
What we are talking about is laughing at yourself. You can’t upset anyone else if you laugh at yourself so tell your audience that you did something really dumb today for example. You were creating a website, you clicked the wrong button and everything disappeared!
Something that is humorous that will get attention. People will often react to the “I did a dumb thing” conversation starter by telling their own stories of when they did something dumb. When this happens be sure to comment positively. Look at other posts for humorous inspiration and check the engagement that they received so that you can model what works.
People will always respond to inspiring posts. If you achieved something against the odds then start a conversation about this. Maybe you started your business with next to nothing and now it is flourishing. Or perhaps people close to you told you that you would never succeed and you did.
There are many ways that you can inspire people. You can take a famous quote and then ask people what it means to them. Or even just ask people for their most inspiring quotes. Better still ask them for their most inspiring stories. Most people will be delighted to share this.
So as you can see influencer marketing doesn’t have to be complicated or hard. You just need a little motivation and a genuine and sincere desire to connect with your audience. It also doesn’t hurt to truly believe in the products and services you are endorsing. Because sooner or later others will pick up on those that are fake.
These common sense but sometimes overlooked strategies will pay off when you are consistent with your engagement.